Use case · Revenue operations
A custom CRM for a mid-market revenue team is purpose-built sales software, scoped around that team's actual pipeline, integrations, and reporting, that replaces license-bloated generic CRM at a fraction of the per-seat cost and under a single written SLA.
A CRM shaped to your pipeline stages, your integrations, and your reporting, not to a vendor roadmap. Deploris writes it, ships it in 4 to 6 weeks, and runs the servers it lives on.
Generic CRM was priced for the small team that bought it and the Fortune 500 that funds the roadmap. The 50 to 500 seat revenue team in the middle pays for both. You pay for features your reps do not use, pay again for the "enterprise" tier that unlocks the one thing you actually need, and pay a third time for integrations your pipeline cannot run without. Your sales ops lead spends more time working around the tool than inside it.
Six stages, every one documented, no surprises in the statement of work.
A senior engineer sits with sales ops, revenue leadership, and your top two reps for two half-day sessions. You walk away with a written scope, a feature list, a wire-level data model, and a defensible price band, inside one business day of the second session.
We model your pipeline, accounts, opportunities, products, territories, and quotas in Postgres, with explicit integration contracts for every system that writes to or reads from the CRM. No field is added without a named owner.
Two-week iterations against the written scope. You see working UI from week two. Every build ships to a staging environment on EU-region infrastructure with the same observability the production stack will have.
We migrate historical pipeline from your existing CRM with lineage, run both systems in parallel for one quota period, and cut over only after sign-off from sales ops and finance.
Deploris operates the system under a written service-level agreement: 15-minute median first-response on priority-one incidents, 99.9 percent monthly uptime target, 48-hour reversibility on any change, full audit trail.
A named on-call engineer, weekly patching window, monthly metrics review, quarterly roadmap and capacity session with your revenue leadership. New features ship on the same two-week cadence.
If a competing vendor cannot meet all ten, you are buying a prototype dressed as a product.
A mid-market B2B logistics company with 180 revenue seats across Germany and the United States was paying 420,000 US dollars a year for Salesforce Enterprise licenses, plus a dedicated admin, plus a third-party vendor to maintain seven integrations. The sales operations lead told us utilization sat around 35 percent and the forecast still ran out of a spreadsheet. We scoped a replacement in a single week: a Postgres-backed CRM with their actual eight pipeline stages, two forecast categories, six integrations (billing, contract, routing, support, marketing automation, finance warehouse), territory logic for both US regions and the German Mittelstand DACH split, and a forecast module their revenue leader could trust. First working version shipped at week five. Full cutover happened at week fourteen. The CRM lives in the Frankfurt region, under a Deploris SLA, and the admin was redeployed to revenue enablement. We do not publish the company name because the engagement is active and the procurement team prefers it that way.
Deploris does not sell per-seat licenses. We scope every engagement in writing: the shape of the team, the integrations in play, the migration load, the SLA you need, and the hosting posture. You get a defensible price band, a timeline, and the specific deliverables for each phase inside one business day of the second discovery session. Nothing is quoted on the phone, nothing is held back for a "second call", and no number appears on a page before we understand your pipeline.
Three paths lead to a mid-market CRM: keep paying generic SaaS, build in-house, or hire a dev shop that will walk away at launch. Deploris is the fourth path, and the only one of the four that both builds the software and operates the infrastructure under one written contract.
| Option | What it is good at | Gaps |
|---|---|---|
| Keep paying generic SaaS (Salesforce, HubSpot, Dynamics) | Fastest to deploy; large ecosystem; well-known to procurement. | Licence spend climbs faster than usage; your pipeline logic bends to the vendor; no EU-region guarantee without the enterprise tier; integrations billed per connector. |
| Build in-house with your own engineers | Maximum fit; no vendor lock-in; data stays with you. | Pulls your senior engineers off product; typically takes 9 to 18 months to first production release; operating the stack 24/7 becomes a hiring problem, not a build problem. |
| Hire a dev shop that builds and walks away | Lower initial cost than in-house; faster than internal build. | Hand-off to a separate operations team at launch; two contracts, two SLAs, two on-call rotations; incidents bounce between the shop that wrote it and the MSP that runs it. |
| Deploris, build and run under one SLA | One team writes the CRM and operates the servers it ships on; written SLA from the first commit; EU-region hosting by default; bilingual DE + EN delivery; one invoice, one point of accountability. | Not a shrink-wrapped product; every engagement is scoped in writing and starts at mid-market scale (50 seats and up). |
Underlying capability page: scope, pricing tiers, process, and the full CRM development offer.
The decision framework for build-vs-buy, with the actual trade-offs for a mid-market revenue team.
Model your 24-month total cost of ownership against generic SaaS, with every assumption on the page.
Not sure a custom CRM is the right next investment? Run a 10-minute scoping assessment first.
Within one business day you get a written scope with a defensible price band, a timeline, and the specific deliverables for each phase.
Underlying service: Custom CRM Development
